Chiara Tummy-ins project

The manufacturer’s marketing department must have really racked their brains to come up with the name “Tummy-Ins” to describe a girdle. But the bizarre and slightly surreal packaging was just begging for a Chiara photo-shoot.

So we removed the original girl, and put Chiara on a scan of the packet instead. I’m not sure if we quite achieved what we set out to do. But it was fun doing it and I guess we’ll have another go in the fullness of time.

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