Welcome to “waist.it”

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Welcome to “waist.it”. This is a non-nude, non-profit photographic site. Our vintage-style shoots feature vintage swimwear, old-style corsetry and ethnic-wear as part of predominantly retro-fitness and pin-up derived themes. As we try to capture the magic of a bygone age.

We aim to provide content that entertains and informs. If we’re very lucky, then we might even provide some information that people could find useful too. 🙂

No nudity, no nasty stuff…

We try to emulate the shapes, figures and forms that were made so perfect by female style icons such as Julie Newmar, Betty Grable, Esther Williams, Cyd Charisse, Jayne Mansfield, Betty Brosmer and of course, the late, great Bettie Page. In other words we try to create that classic waisted hourglass shape that typified so many female images of the time. Hence the site name waist.it. Importantly, whilst our shoots often feature a little humour, we always photograph women in a kind, sympathetic and non-degrading way.

Coronavirus update…

  • If you are considering booking a shoot with us, please click here.

waist.it – very retro, yet very now…

We encourage our models to try some simple, old-fashioned methods to enhance their figures – a mix of good corsetry, good posture and good fun! We try to inject this sense of fun into our shoots because we believe that the female form is a thing of beauty. It should be celebrated and enjoyed. We are strongly influenced in this context by stars such as Elke Sommer and Goldie Hawn.

So please feel free to browse through a chronological history of some of our more interesting shoots. You can also browse through some of our key influences c/w historical background.